Now we can’t say with 100 percent certainty, but we feel pretty confident that Hemp2Oh! will not have a Grateful Dead tapestry.

It’s just not that type of CBD store, the owners say.

Indeed, Hemp2Oh! is being described as the “Apple store of CBD stores.” CBD is short for cannabidiol, an active ingredient in cannabis that has become extremely popular over the past few years. It has been shown to reduce anxiety and to ease pain. It is said to reduce blood pressure and to alleviate cancer symptoms.

The look and approach of Hemp2Oh! will be sleek and modern, its products available nowhere else. The brand’s first location is slated to open in Collierville before the end of this year.

Raheel Jamal and Salman Noordin are lifelong friends who vowed one day to work together. Jamal is an entrepreneur; Noordin is in real estate. They came together over CBD because they both recognized its potential.

According to Noordin, he has a relative who had mentioned CBD oil to him. She liked that it was natural; she thought it might make a good business.

“She’s like, you should try opening a retail store,” recalled Noordin. “I didn’t give it much thought, but I started researching. And then [Jamal said], ‘Hey, have you heard of CBD?’”

Raheel and Noordin are not interested in replicating the hippie-dippie CBD stores dotting the landscape.

“We’ll carry various types of products that aren’t introduced to the market yet,” Jamal said.

Among those items they hope to carry will be candles and massage oils. There will be edibles and chocolates, coffees, and energy drinks.

But, this is not a smoke shop; there will be no vapes.

The men picture the store having stations, such as one station for health and beauty, for example, and another station for home.

They also hope to have as many as 10 Hemp2Oh! stores across the city, from Southaven to Germantown. They enlisted Barry Maynard of Gill Properties to help them find appropriate sites.

The first store will be in Collierville’s Houston Levee Galleria, with an opening date set for around Thanksgiving.

“I tell you,” Maynard said, “Houston Levee is the biggest corridor from Poplar to Carriage Crossing. In the real estate world, it connects the two arteries, Collierville and Germantown.”

Jamal and Noordin said the venture is less about profit than it is about community.

“You’ll have something for athletes. You’ll have something for pets. You’ll have something for elders,” Noordin said, “whatever you need. This is going to be your one-stop-shop for CBD.”