By Greg Akers
The final phase of Germantown’s huge mixed-use project on the Poplar Corridor appears ready to move forward after being in the works for several years.
An application for the fourth phase of Gill Properties’ TraVure is scheduled to be heard by the Germantown Planning Commission subcommittee on Wednesday, Oct. 19, at 4 p.m.
The revised final plan being heard asks for a three-story, roughly 56,000-square-foot structure with surface parking.
The overall TraVure development was first approved by the City of Germantown in 2015. Also that year, an amended outline plan allowed for phase four to be a two-story, 34,000-square-foot retail/office building with surface parking. A 2016 agreement revised the plan to include three stories and 47,000 square feet, with both an underground garage and surface parking. In 2018, the Planning Commission approved another amendment, this one for two stories and 34,000 square feet, with surface parking only.
The new TraVure application specifies phase four’s gross floor area would be allocated as:
- Office: 35,000 square feet
- Retail: 18,000 square feet
- Core/common: 2,500 square feet
The building is sited on just over two acres on the northwest corner of the overall TraVure footprint, at the corner of Poplar Avenue and TruVure Drive East.
TraVure already includes a dual-branded Hilton Garden Inn and Home2 Suites by Hilton, which opened in 2020; a five-story Class A office building with a number of corporate offices, including the HQ of public company MAA; and a 500-space parking garage. The earliest phases opened in 2018.
In 2017, developer Ray Gill estimated TraVure could be worth a total of about $120 million by the time it was finished. The application for the fourth phase does not indicate how much the newest building might cost.
Also planned for Germantown’s “Western Gateway” area in the immediate vicinity of TraVure is Carrefour, a huge mixed-use project taken over earlier this year by a development group led by Billy Orgel.